FlashCo® Reorganizes Sales Team to Meet Growing Demand

(Santa Rosa, CA) – FlashCo recently announced the reorganization of their sales team to meet the growing demands of the market. Rick Santolaya will be moving to the new position of National Sales Manager responsible for FlashCo’s outside sales force spread across 8 territories. Rick Morrow will be moving to the new position of National Sales Support Manager responsible for inside sales, product and business development.

“We focus our energy on customer satisfaction,” says Bill Bartell, FlashCo’s Director of Sales. “The reorganization will help us continue to do that while also improving the coordination within the team and in our new product development, business development and key accounts. We’ve got the right people in place to make this structure successful and it will enable us to really deliver on our brand promise of saving the contractor time.”

Rick Santolaya has been with FlashCo for 20 years. When Rick joined FlashCo, he helped to develop FlashCo’s Northern California market. He moved to Colorado in 2011 to establish FlashCo’s presence in the area. Since then, Rick has helped the company to expand to markets throughout the United States and most recently has been the Territory Sales Manager for the Northeast and Southeast regions.

In his role as National Sales Manager, Rick will be responsible for ensuring FlashCo’s sales objectives in the United States and Canada. He will manage FlashCo’s eight regional sales representatives to achieve the company’s sales goals. In addition, Rick will work closely with sales support, marketing, supply chain and operations to help FlashCo serve its contractor, distributor and partner customers.

Rick Morrow is in his 18th year with FlashCo and has been instrumental in the company’s growth during that time. Rick was responsible for starting and growing FlashCo’s presence in the Northwest and Southwest. He has experience in all aspects of the business including operations and sales. Most recently, Rick was the Territory Sales Manager for the Southwest and Northwest regions.

In his role as National Sales Support Manager, Rick will be responsible for guiding FlashCo’s product and business development efforts. He will be a key contributor in ensuring customer satisfaction during FlashCo’s sales process. Rick will manage FlashCo’s inside sales representatives, product managers, business development personnel and strategic account representatives. Rick will work closely with operations and supply chain to meet the needs of FlashCo’s customers.

“This is a great opportunity to continue to grow FlashCo,” says Bill. “We’ve got two talented individuals who have been critical pieces of FlashCo’s success in building the company into the leading independent accessories company in the industry. We are very fortunate to have their experience, drive and passion for the company in their new roles. It’s a big win for FlashCo and also for our customers.”

About FlashCo

Founded in Sonoma County, California, FlashCo has grown to seven locations, and is one of the largest fabricators of roof flashings and accessories in North America with over 12 million parts made since 2000. FlashCo manufactures standard and custom flashings for commercial and residential roofing contractors and its flashings are sold through hundreds of roofing supply distributors located throughout the U.S. and Canada. FlashCo is committed to “Saving the Contractor Time” by providing quality, easy to install, long-lasting products backed by exceptional service with the highest level of integrity. To learn more visit www.FlashCoMfg.com.

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